We're flipping the script on the old way of doing things, like having our patients hooked on prevention programs rather than pills. Like physicians and care-providers who feel the joys of finding purpose rather than being pressed for time all the time. At The Purple Pill, while we love provoking the imagination with a creative culture and playful brand, we're also pretty serious about having a transparent, debatable plan. If you haven't already, check out our HOMEPAGE detailing our vision.